VacationsToGo.com has a huge online presence, but you can't book any of its cruises online. You'll have to phone one of its cruise specialists to do so, and CEO Alan Fox says that's one of its secrets.
Not surprising, the UK high street-based travel agents are under deep financial pressures, both from the decline-of-main-street macro trends, and from flight-of-travel-users-to-digital industry trend perspective.
"Our weather sucks so lets go somewhere sunny" is the oldest trick of travel agency marketing world, so this one tries strange humor and parody to push that point in a different way.
Cruise Planners' management is on its own now, and should be able to do what is think is best for the company without worrying about any meddling from its former owner.
The mix of new school tech habits and old-school booking practices is as much about a fondness for travel agents as an opportunity for growth in India's online booking methods.
The online tool may make it as easier for travel agents to see what the chain has to offer, but the product itself will play a bigger role than the portal is securing final sales.