In Skift's top stories this week, Google joins global partnership Travalyst, backed by Prince Harry, in an act towards sustainability, Europeans are set to make record summer travel numbers, and loyalty programs are being revamped across major and minor travel brands alike.
If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?