Articles tagged “translations”

Google Starts Piloting Voice Products for Airlines and Hotels

Google Starts Piloting Voice Products for Airlines and Hotels

Sean O'Neill, Skift

Google's voice-powered assistant now lets you check in for United flights. Nice. The tech giant is also working with Hyatt and other hotels on testing a translation device at front desks. The early word is that the translations need to improve.

11 months ago

Google Earbuds With Real-Time Translation Aren’t Much More Than a Gimmick

Google Earbuds With Real-Time Translation Aren’t Much More Than a Gimmick

Andrew Sheivachman, Skift

The future you're promised is never the future you get. Google is touting artificial intelligence-powered translation capability as a transformative feature for its users, but it's really just an impractical repackaging of existing technology.

2 years ago

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Andrew Sheivachman, Skift

The first iteration of this technology could be glitchy, but the ability to translate your speech into 40 languages could turn out to be something of a true killer app for the travel industry.

2 years ago

Apple Talks Up Enhancements to Its Translation and Mapping Tools

Apple Talks Up Enhancements to Its Translation and Mapping Tools

Sean O'Neill, Skift

Apple's annual gathering of mobile app makers revealed that the company is enhancing its voice-activated translation tools. That perked up our ears. But Siri's still not as fast as many travelers would like.

3 years ago

Google’s New Translation Tech Takes a Great Leap Forward

Google’s New Translation Tech Takes a Great Leap Forward

Sean O'Neill, Skift

Say what? Machine-based translation still makes significant errors. But new techniques from Google, Microsoft, and Facebook are much better, as shown by a new Hostelworld chat tool based on the tech.

3 years ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Sean O'Neill, Skift

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

3 years ago

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Why Booking Needs to Be Made Easier for Emerging-Market Travelers

Why Booking Needs to Be Made Easier for Emerging-Market Travelers

Translations.com + Skift

Gone are the days when travel brands could rely on English as the lingua franca of independent travelers. As more consumers worldwide embrace digital tools to plan and book trips abroad, brands must offer multiple language options along each stage of the process, or lose ground to OTAs.

4 years ago

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The Rise of the Emerging Market Traveler

The Rise of the Emerging Market Traveler

Translations.com + Skift

Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.

4 years ago