Articles tagged “translation”

Today's podcast looks at AI-powered travel tools, airlines suing to protect junk fees, and Booking's European challenge.

Airbnb has just announced the expansion of its automatic translation service, Translation Engine, to reviews of rentals and hosts.

It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years.

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

Technology-first companies like Uber and Airbnb are leading the charge in being more inclusive to consumers by expanding their language offerings, but it appears the rest of the travel industry still has a way to go.

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

Translation technology has improved significantly in the past few years and recent developments suggest that the functionality will soon be closely integrated into travelers' most used devices.