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Hotels
We don't know how the trademarks will be used. But we're intrigued by names like Xaynor, Zardun and Aquellum.
Josh Corder | 6 months ago
Online Travel
The smart money has Southwest prevailing in this lawsuit against Skiplagged, given the airlines's 17-year history of beating back such alleged interlopers. On the other hand, when it came to an Orbitz lawsuit, Skiplagged knew how to bob and weave.
Dennis Schaal, Skift | 3 years ago
There's no need to tear down the signage. Booking.com can stick with the brand name that it's been using for about 14 years. The U.S. Supreme Court decision gives the company more protection against pesky startups that might try to tread on its brand.
Jan Wolfe, Reuters | 4 years ago
Airlines
It isn't clear precisely by what terms American Airlines and Expedia settled their trademark infringement lawsuit. What is known is that Expedia's Add-On Advantage program, the subject of the dispute, remains operational.
Dennis Schaal, Skift | 5 years ago
We pause our argument for the moment that the Priceline Group should be rebranded as the Booking.com Group because of the latter's wider brand recognition. The Priceline Group, which actually has no plans under way to rebrand, needs to get this messy Booking.com trademark issue cleared up first. It seems like such a stretch that one of the largest travel companies in the world can't get its trademark approved.
Dennis Schaal, Skift | 8 years ago
Kayak apparently got cute in trying to use the phrase "Hotel for tonight" in its apps and it appears as though HotelTonight prevailed in a trademark flap. Now they've partnered up as HotelTonight is selling through Kayak in a bid to trim costs.
