Is Marriott Preparing a New Brand? What Its Global Trademark Filings Reveal
Marriott’s global sprint to lock down ‘Matter Hotels’ looks less like routine brand protection and more like prep for a launch.
Articles tagged “trademarks”
Delta Hotels? Airline’s Lawsuit Against Marriott Goes to Trial
Delta is claiming that Marriott violated its trademarks through the branding of Delta Hotels, a brand that the hotel giant acquired in 2015. Now the lawsuit is going to trial — a rare move for two major companies.
EasyGroup Loses ‘Rest Easy’ Trademark Lawsuit Against Premier Inn
The legal fight isn’t over, but the message from the bench is hard to miss.
Marriott Seeks Trademark for New Brand: ‘Outdoor Collection’
The most likely use for proposed new brand Outdoor Collection by Marriott Bonvoy would be to house its recent brand additions, Postcard Cabins and Trailborn. But documents suggest that Marriott has a larger ambition in the great outdoors.
Skiplagged Ordered to Pay $9.4 Million to American Airlines – ‘They Want to Take Us Down,’ CEO Says
It's probably not the only issue at play, but if Skiplagged wasn't issuing hidden-city tickets, it might be a lot easier to get American's permission to use the airline's logo.
IHG in Trademark Clash With Marriott Over New Hotel Brand, City Express
IHG has petitioned to cancel Marriott's newest trademark, City Express by Marriott. IHG feels the name is just a little too close for comfort to its own popular hotel brand, Holiday Inn Express?
Saudi Arabia’s Next Project? What Neom’s New Trademark Filings Say
We don't know how the trademarks will be used. But we're intrigued by names like Xaynor, Zardun and Aquellum.
Southwest Lawsuit Alleges Skiplagged and Kiwi Collude to Deceive Flyers
The smart money has Southwest prevailing in this lawsuit against Skiplagged, given the airlines's 17-year history of beating back such alleged interlopers. On the other hand, when it came to an Orbitz lawsuit, Skiplagged knew how to bob and weave.
American Airlines and Expedia Quietly Settle Trademark Lawsuit
It isn't clear precisely by what terms American Airlines and Expedia settled their trademark infringement lawsuit. What is known is that Expedia's Add-On Advantage program, the subject of the dispute, remains operational.
Booking.com Sues U.S. Patent Office Over Trademark Rejection
We pause our argument for the moment that the Priceline Group should be rebranded as the Booking.com Group because of the latter's wider brand recognition. The Priceline Group, which actually has no plans under way to rebrand, needs to get this messy Booking.com trademark issue cleared up first. It seems like such a stretch that one of the largest travel companies in the world can't get its trademark approved.