Articles tagged “trademarks”

Online Travel

Booking.com Sues U.S. Patent Office Over Trademark Rejection

We pause our argument for the moment that the Priceline Group should be rebranded as the Booking.com Group because of the latter's wider brand recognition. The Priceline Group, which actually has no plans under way to rebrand, needs to get this messy Booking.com trademark issue cleared up first. It seems like such a stretch that one of the largest travel companies in the world can't get its trademark approved.
Online Travel

Kayak and HotelTonight Trademark Dispute Ends in Partnership

Kayak apparently got cute in trying to use the phrase "Hotel for tonight" in its apps and it appears as though HotelTonight prevailed in a trademark flap. Now they've partnered up as HotelTonight is selling through Kayak in a bid to trim costs.