By 2024, Asia’s travel and tourism revenue is projected to hit a whopping $326 billion. To cash in on this boom, travel providers need to tackle Asia’s patchwork of payment options.
Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.
This isn't the first time Amazon has tried to bring voice-activated bookings to hotels. But in a collaboration with Viator, guests will be able to book over 300,000 travel experiences directly from their rooms.
Travel venture capital hit a decade low of $2.9 billion in 2023, but early 2024 signals a rebound with increased investments from Asia and the Middle East and a focus on experiences and AI.
Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.