Articles tagged “tourism boards”

Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Cities are paying for Michelin to come, but people are divided on what this means for their restaurants. As the Michelin Guide expands with the help of tourism boards around the world, controversies continue around the guide's role in tourism marketing.

“What Hurricane Ian was not able to wash away, though, is our resilience." Those are the words of hope from one tourism official in Lee County along Florida's Gulf Coast. It will take every bit of that resilience to restore the region's once-thriving tourism trade.

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

National park and rural authorities in France have absorbed lessons from domestic overtourism during the pandemic.