Tours & Activities 2020:
A Year in Review

Free Read

SkiftX

Executive Q&A: Why the Future of Smart Travel Distribution Must Include Tours and Activities

The tours and activities space has only recently started to show signs of cohesion and standardization in its technology. Despite past challenges, the sector is a promising one when it comes to travel distribution, if content and bookings are managed in the right way.

Executive Q&A: Why the Future of Smart Travel Distribution Must Include Tours and Activities

Business Travel

The Hard-Hit Tour Companies Pushing Forward on a Careful Path to Recovery

Anything involving groups has been tough in travel, but a few tour companies are making the great wide open spaces even more expansive as they welcome back travelers while taking super-cautious measures.

The Hard-Hit Tour Companies Pushing Forward on a Careful Path to Recovery

Business Travel

Tripadvisor CEO Dismisses Concerns Over Rivals Amazon, Airbnb and Klook in the Experiences Business

Tripadvisor CEO Steve Kaufer may be underestimating the threat competitors pose to its tours and activities business, a segment the company may see as its largest opportunity. But it's true that Airbnb is only going after a small slice of that market for now, and Amazon's intentions are unclear.

Tripadvisor CEO Dismisses Concerns Over Rivals Amazon, Airbnb and Klook in the Experiences Business

Online Travel

Amazon Soft Launches Virtual Tours — Can Offline Experiences Be Far Behind?

Amazon is dipping into virtual tours. Competitors should fear that Amazon is primed for disruption, virtual or otherwise.

Amazon Soft Launches Virtual Tours — Can Offline Experiences Be Far Behind?
Free Read

Online Travel

How Automating Tours and Activities Benefits Travel Resellers, Advisors and Travelers

For the fragmented tours and activities sector, delivering a diverse, globally distributed set of product offerings at scale requires technology solutions that can benefit travel advisors, procurement teams, and individual travelers alike.

How Automating Tours and Activities Benefits Travel Resellers, Advisors and Travelers

Business Travel

Google Quietly Debuts Game-Changing Tours and Activities Advertising Product

While many travel companies are struggling to survive, Google has the resources to keep innovating and rolling out new products despite the travel advertising downturn. As with flights and hotels, Google's new tours and activities advertising business will have a far-reaching impact — unless regulators step in.

Google Quietly Debuts Game-Changing Tours and Activities Advertising Product

Business Travel

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Business Travel

Tour Business Viator Opts for Quality Over Quantity With the Land Grab Ending

With competitors like GetYourGuide, Klook, Airbnb and Booking.com strengthening their asrsenals, market leader Viator will enforce new quality standards that would make it more user-friendly and efficient. If these and other moves don't work, then look out for a new No. 1.

Tour Business Viator Opts for Quality Over Quantity With the Land Grab Ending

Business Travel

Booking.com Terminates Contracts With Tours and Attractions Operators

TUI/Musement's new strategic partnership with Booking.com has the potential to reshuffle the powers that be in tours and activities, especially in Europe. But TUI doesn't have a stellar track record in online offerings, and much of the promise will depend on its execution.

Booking.com Terminates Contracts With Tours and Attractions Operators
Free Read

SkiftX

4 Future-Proof Reasons for Travel Companies to Automate Tours and Activities in 2021 and Beyond

Tech innovator and industry leader Livn is doubling down on its API infrastructure to help re-normalize touring and travel activities in the post-pandemic world.

4 Future-Proof Reasons for Travel Companies to Automate Tours and Activities in 2021 and Beyond