A hotel with the right scent signals to guests that the property is focused on every little thing.
Thompson Hotel's second Mexico location carves out a unique niche in the resort-ridden Riviera Maya.
By integrating blog content and social media seamlessly into the hotel website, and using longer webpages versus multiple pages, Thompson Hotels is boosting user engagement, time-on-site and -- it hopes -- conversion rates.
Tommie's branding reads like a design manual on attracting millennials with tablet check-ins, self-service dining, and open spaces. Although still early to the market, the brand will face competition by similarly branded spaces by its launch in 2015.
Boutique and lifestyle hotel brands are doing well in this market, and Commune is riding that wave with two good brands that complement each other with this expansion.