Rather than a one-size-fits-all approach to olfactory pleasures, hotels are seeing unexplored branding opportunities for property and consumer-level personalization.
Hotel developers that look beyond banks to alternative financing sources like high-net-worth individuals will pay more in the near-term, but a company like Hyatt may find it is worth it in executing a growth strategy.
By integrating blog content and social media seamlessly into the hotel website, and using longer webpages versus multiple pages, Thompson Hotels is boosting user engagement, time-on-site and -- it hopes -- conversion rates.