Disney will be phasing out its advanced park reservation system in 2024, part of the controversy in the recent Dream Key Pass lawsuit. What this means for crowd control going forward remains to be seen.
The idea that a giant tourist attraction like Disney could fall victim to price sensitivity, especially under the current macro economic conditions, is telling. It further underscores that if theme parks are going to charge an arm and a leg, they need to deliver an experience worth the price tag, to remain competitive.
Mastercard's Travel Industry Trends 2023 report highlights the significance of personalized experiences and flexible payment options in meeting evolving consumer expectations. By prioritizing these factors, travel businesses can cultivate stronger customer relationships, boost loyalty, and thrive in a highly competitive market.
Walt Disney's Shanghai theme parks and its cruises showed particular strength early this year. That may help spare them from many of the broader cuts at the company.
The company is starting off its 100th anniversary by cutting more than $5 billion in costs, and by laying off 4 percent of its global workforce. Seems like the company is more in survival mode than creativity mode. As Disney goes through the turmoil, the steady growth at theme parks will come into even greater focus.
The Service Trades Council Union has rejected Disney’s latest contract offer, saying a $1-an-hour raise is not enough. The historic minimum wage increase at Orange County Convention Center in Orlando, is what unions want as the new standard.
Experience takes on added importance in today’s disruptive world. Universal Parks & Resorts will soon be unveiling a new horror-themed entertainment experience, part of 20 acre expansion of Las Vegas' Area15.
With apologies to the legacies of founders Walt Disney and J. Willard Marriott, sometimes reimagining history can be a fun exercise, and a reminder to be grateful for how things actually turn out.