When airlines face an issue, they don't just need to deal with passengers. They also need to worry about the crew and where the planes go next. United is hoping AI can help.
Marriott is looking to tap AI to reinvent itself as a travel retailer, letting customers create bespoke experiences much the way they do today when booking an airline ticket.
None of the AI tools are as sharp as users may expect — but the companies that have begun experimenting likely are farther ahead than those that have not started at all.