Articles tagged “switzerland”

There's a strong currency, and then there's too strong. Switzerland needs to find was to enable its closest neighbors to find better value in a Swiss vacation.

The Air France music-in-the-sky app is a great marketing innovation, though beyond that "gimmick" hopefully they keep adding new tricks to keep it fresh.

This is a creative use of social media that could potentially inspire participants to travel to Switzerland, although the video of the museum may do more to turn away donors than attract them.

Media listening services are nothing new, but the Swiss tourism authority's use of a heavyweight firm speaks to its concern as being seen as just a place for disreputable dictators and shady CEOs to hide their questionable gains.