Articles tagged “superapps”

Hotels

Marriott Leans Into Superapps to Build Up Loyalty

The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.
Online Travel

Google’s Soaring Ad Revenue Gets Little Help From Travel

Google's advertising revenue and profits skyrocketed during the fourth quarter — although travel industry spend didn't drive the results. As with other industries, travel advertisers will likely flock to YouTube for brand promotions when demand returns.