Access exclusive travel research, data insights, and surveys
Tourism
Advertising internationally during the Super Bowl is a big step. Brand USA sees opportunities in Europe's growing interest in football.
Dawit Habtemariam | 3 months ago
Airlines
After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.
Gordon Smith | 3 months ago
Online Travel
Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.
Dennis Schaal | 3 months ago
