Articles tagged “summer”

Media and PR

What a 19-hotel road trip looks like on social media

The social road trip, launched alongside a traditional media campaign, is a clever and more interactive way to engage guests and attract new customers drawn in by properties they didn't previously connect with Loews.
Tourism

Foreigners working summers in U.S. may be kicked out with new immigration bill

U.S. regulators are focused on the short-term goal of increasing youth employment without looking at the long-term economic benefits of attracting visitors to spend summers in the U.S. Benefits include building a positive brand abroad, attracting peers of summer workers to visit, and encouraging future trips.
Skift Originals

Brand new look unveiled at New York City's public beaches

Destruction caused by Hurricane Sandy provided the perfect opportunity to bring NYC’s outdoor spaces under a unified brand, which has the added benefit of highlighting the city’s presence far away from crowded streets and traffic jams.
Tourism

Marseilles, France: Europe's rising tourism star

Tourism development can bring out the worst of a city and there are stories of corruption fueling Marseille’s rejuvenation; however, that won’t stop the stream British tourists seeking sun and culture this summer.