If taking a year off to travel the world sounds too good to be true, it probably is. We don't doubt more people are interested or open to doing something like this than in the past, but for many people their bank accounts and bosses will keep standing in the way of this freedom.
Student travel is a market that travel brands have been serving for many years, but some brands now better understand its value and realize that giving students a great experience while they're young likely leads to repeat business when they're older.
The global student travel and accommodations market has yet to be organized in a consistent way, despite the financial promise of the sector and the particular needs of its participants.
Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment.
The student traveler is setting trends, prompting progressive airfare packages, fresh insights into how alternative accommodations can be designed, and they are seeking innovation on the part of the verticals that await them in-destination. Understand the changing State of Student Travel, download the report for free!