Articles tagged “STS Europe 2018”

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

The travel industry is still trying to figure out the best way to deal with overtourism — but just the fact that so many players are talking about the issue is a good thing.

Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.

Ryanair's CMO believes airline apps can be a big help to travelers as they're preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

Europe has seen significant tourism growth recently, but there is still more the destination can do to encourage visitors to come from afar.

Our Skift Take Studio videos take readers behind the scenes at major events. In the first from Skift Forum Europe, Airbnb's boss in Europe, the Middle East, and Africa discusses the broad appeal of homesharing.