Articles tagged “strategy”

Media and PR

What the Fashion Industry Can Teach Tourism About Social Media

The art of Instagram marketing is still very much in development in comparison to standard PR efforts; however, travel brands would be wise to look at popular fashion bloggers and brands for tips on how to improve their own accounts and partner with influencers who can quickly expand their reach.
Announcements

Skift Global Forum: Come Learn About the Future of Travel

Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. Come join us in New York City on October 9th!
Hotels

What Hotels Can Learn From the Sharing Economy

Hotels and the sharing economy don't compete as much as they complement one another. Understanding what makes the innovators work, though, can improve the operations of hotel chains and properties.