Articles tagged “steve kaufer”

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

Tripadvisor has no easy path to better growth rates and profit. But in good news, consumers are returning to its brands to plan trips, and revenue will likely follow over time.

Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.

Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.