Articles tagged “starwood”

Sometimes corporate responsibility conflicts with the bottom line, and Starwood is going to find out if its ban on shark fin will create a problem for it in Asia. Kudos to Starwood for taking this step.

Getting independent hotels that compete against one another and have various agendas to cooperate in a loyalty program such as Stash Hotel Rewards has its built-in challenges. However, despite the myriad obstacles, there is a market need for such a program.

For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.

Other hotel brands should copy Sheraton's ideas as a way to attract meetings and conventions and build deeper marketing partnerships with local businesses.

Although the majority of hotels are behind airlines when it comes to digital customer service, hotels have a significantly larger opportunity to improve customers' experience via mobile. It is a matter of how and when, not if, mobile will change almost every part of guests' hotel stays.

It's nice to see Hilton Worldwide out from the private company veil, and ready to mix it up publicly with competitors a tiny bit.

How can marketers capitalize on new innovations in technology and shifts in traveler behavior to build more genuine customer loyalty and larger profits in the future?

Although Starwood executives proclaim that Smart Check-in is the first of many mobile innovations in the pipeline, travelers are demanding more digital tools than ever and will not wait too long to receive them.