Articles tagged “starwood capital”

Coronavirus

Extended Stay America CEO on the Brand’s Next Steps After $6 Billion Takeover

Extended Stay America's launch of a higher-end brand isn't the sign of new owners Blackstone and Starwood Capital wanting some grandiose push into the upscale sector. It's about appealing to a segment of business travelers who may not have considered the brand as an option in the past.
Coronavirus

Hilton Shows Investing in Lifestyle Hotels Isn't Solely About the Trendy

Lifestyle hotels come in many forms, with some focused more on the hip and trendy while, others like Hilton see it as an opportunity to scale up more experiential and food-focused properties around the world. Long story short: we still don't have a textbook definition for what a lifestyle hotel actually is.