Articles tagged “starwood capital”

Barry Sternlicht is bullish on his second go-around with Starwood Hotels. But it has a long way to go to reach the heights of its heyday.

Barry Sternlicht's first attempt at building a hotel empire worked out pretty well: He started Starwood in 1991 with $20 million, and eventually sold a 1,300-property empire to Marriott for about $13 billion. Will the sequel be as good?

Starwood Capital Group signed a deal with SPAC Jaws Mustang Acquisition to merge. If completed, the SPAC will become the direct or indirect owner of Starwood entities’ interests in an initial portfolio of 10 properties, including the 1 Hotel Brooklyn Bridge.

Suddenly every hotel group seems to be inventing an extended stay brand. But the pioneer U.S. company in the segment, Extended Stay America, says its new strategy will help it fend off rivals.

For the next few years, properties that deliver a differentiated experience will benefit because there is more demand than supply, hotel investors say.

Congratulations, Mr. Sternlicht. You just invented motels. Econolodge without the econo. We look at the new brand's pitch deck.

Starwood Capital has bet on two trends with SH Hotels. It seems likely that the rich will get richer, boosting demand for luxury hotels. It also seems likely climate change will worsen, increasing the demand for sustainability.

When every investor in a sector says they're "cautiously optimistic," watch out.

Don’t let the multibillion-dollar deals from Blackstone and Starwood Capital for brands like Extended Stay America cloud one's brand judgment. Marriott is the massive player in the extended stay hotel sandbox — and has a leg up in appealing to more lucrative business travel.

Investors liked the durability and continual operation of extended-stay hotels during the worst of the pandemic. But a $1.5 billion play for a portfolio and not even the entire WoodSpring Suites brand shows where investors see travel demand concentrating during the recovery.