Coronavirus
Reintroducing Costly Hotel Brand Standards Threaten Owners Just Getting a Taste of Recovery
The U.S. hotel sector is performing relatively well this summer, but there is too much uncertainty heading into fall in cities that rely on business travelers. Hotel companies shouldn’t take a few months of strong performance as a signal to reintroduce brand standards and costly renovation mandates.
Cameron Sperance, Skift | 3 years ago