Articles tagged “startups”

Companies such as Concur, Google, and Rocketrip are transforming business travel and the establishment biggies, from American Express to BCD and Carlson Wagonlit Travel, will eventually have to adapt, as well.

Identifying a specific customer set is one of the first steps to a successful startup and one that most on this list have mastered.

Changing consumers' expectations of the hotel booking process will take time, no matter how ingenuous the new model may be, suggesting that most of these startups have to gain support and build awareness before seeing any meaningful growth.