Articles tagged “sports”

Races are just one of many niche events that help destinations attract hundreds to thousands of visitors, who often stay longer and spend more than the typical guest. Seeking opportunities to partner with these communities is a smart step towards increasing visitation and awareness.

King James giveth and King James taketh, and now LeBron James giveth to Cleveland tourism and basketball once again.

Watch it, and see if you agree with us.

Madison Square Garden is a good example of a famous site that travelers' probably learn more about, given its significance to New York City, than the locals that pass it every day.

Bikeshares across the U.S. don't compete with one another since locals and visitors will use whichever is in their destination, but creative branding could impact its pickup within the local community.

There needs to be just the right mix of events and hotels and city layout to make a big sporting event turn into a big success. Look to cities like New Orleans and Indianapolis for examples of games done right.

While the Pro Bowl may be good for Hawaii, these very ver optimistic numbers smack of Brand USA accounting rather than reality.

Considering how the game went last night, Priceline's Vine ads were easily more interesting than the real action on the field.

Not sure going to Disney the day after you win a championship is the best prize, but alongside "Virginia is for Lovers" and "I Love New York," the campaign is one of the most successful in the history of tourism.

The social campaign is a boon to all involved: Travelocity builds brand awareness, ESPN's game coverage is promoted, and the college towns receive an unexpected boost in travel marketing.