The Olympics provide host cities enormous exposure worldwide, but that doesn't mean they'll see a long-term tourism boost. We discuss how host cities can leverage the immense popularity of the Olympics in this week's episode of the Skift Travel Podcast.
Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.
In-person sporting events are some of the last great communal gathering spots. We travel en masse to take-in competition, cheer on our teams and experience life. As a result, sports tourism has become an absolute economic juggernaut for the travel industry. In the immortal words of Jerry Maguire - Show Me The Money!
Attending the Olympics is a bucket list item for many sports fans, but does the worldwide focus on host cities contribute to a long-term increase in visitor numbers?