Tourism Australia Ramps up Efforts in India: Promotes Cricket and Air India Tie-Up

Tourism Australia is betting big on Indian tourists and is ramping up its efforts to attract them. The tourism board of Australia recently visited India along with a delegation of 15 CEOs from the Australian tourism industry.

Appealing to Indians’ love for cricket, Tourism Australia launched a social media video campaign starring cricketer David Warner. In the four-part series, Warner showcases his favorite Australian holiday destinations: Sydney, Melbourne, and the Gold Coast.

The campaign was launched a few days ahead of the Border-Gavaskar Trophy, a test series between India and Australia that could attract sports tourists from India. 

Phillipa Harrison, Managing Director of Tourism Australia, said the series has attracted five times more bookings from I