Extra fees are making airlines' profits healthier while keeping base fares low for consumers. They're on track to increase each year, which is becoming a good thing for the industry and flyers.
Increased airline fees are almost always discussed in a negative light, but are also largely to credit for airlines' growing profits that lead to job creation instead of loss.
Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.
The low-cost carriers continue to take over the economy segment of the market in all possible ways around the world, and U.S. is now moving in line with the rest of the world.
Spirit's Ben Baldanza appears to be a kinder, gentler Michael O'Leary. Baldanza takes inspiration from Ryanair's market share as Spirit is slated to add about 90 additional planes by 2021 to help take a much bigger piece of the pie.
Spirit Airlines is closely watched by the industry and successful initiatives will influence other carriers' actions. The only thing worse than being hated is being bankrupt.
Spirit Airlines' only real forte is turning political gaffes and buzz into overnight marketing successes. It's helped the airline attract new customers despite its despicable service.