Articles tagged “spark”

India is not an easy market and global brands have made numerous mistakes along the way. But it's too big a customer base to ignore.

Spark hits the sweet spot for Indians seeking the reliability of branded stays without stretching their budgets. Hilton's plan to open 150 hotels in India might sound ambitious, but a conversion-friendly approach means the company will likely hit that milestone faster than expected.

Hotel execs gathered this week to compare the sizes of their hotel pipelines. The companies with the largest hotel development forecasts were Marriott and Hilton, and the types of properties proving popular says a lot about their strategic directions.

The stunning year-over-year pace of growth that defined travel in 2022 is starting to slacken as consumers and business travelers succeed in catching up on trips lost in the pandemic and spending down their savings. That said, Hilton's fourth quarter revenue and profits were stellar.

Spark by Hilton allows owners to convert their properties for $20,000 to $25,000 a room, about a third to half of what it would cost hotel owners in upgrades to keep their hotels in the higher-priced midscale category.