Hilton Debuts Spark Brand in Asia Pacific With India Launch

Hilton Hotels is bringing its latest premium economy brand, Spark by Hilton, to India. The launch also marks Spark’s debut in the Asia-Pacific region.

Hilton plans to open 150 Spark hotels across India, starting in Maharashtra, Andhra Pradesh, Telangana, Goa, Karnataka and Tamil Nadu, as it aims to tap into the fast-growing mid-market segment across major and emerging cities in the country.

“Spark by Hilton will address a gap in the Indian market, offering affordable stays without compromise and capturing unmet demand for value and consistency across major and smaller cities,” said Alan Watts, president of Hilton Asia Pacific.

The rollout will be in partnership with India’s Embassy Group, owners of Hilton Bengaluru Embassy Manyata Business Park and Hilton Garden Inn Bengaluru Emba