Articles tagged “South By Southwest”

In Austin, Wellness Is Fast Becoming the New Weird

In Austin, Wellness Is Fast Becoming the New Weird

Laura Powell, Skift

Austin may be best known for its music bona fides, but wellness is also becoming instrumental in bringing an eclectic mix of visitors to the Texas capital city. It must be something in the water ... or in the hills.

1 year ago

South by Southwest’s Formula for How to Keep Them Coming Back to Austin

South by Southwest’s Formula for How to Keep Them Coming Back to Austin

Andrew Zaleski, Skift

Is it tough to keep it cool and relevant? You bet. But the South by Southwest festival in Austin has found some secrets to packing 'em in every year. SXSW is one of the subjects in Skift’s recent sixth anniversary book, For the Long Haul, Lessons on Business Longevity, whose chapters we are excerpting for you here in the coming weeks.

1 year ago

Destinations Promote Tourism and Tech Culture With Pop-Up ‘Houses’ at SXSW Austin

Destinations Promote Tourism and Tech Culture With Pop-Up ‘Houses’ at SXSW Austin

Greg Oates, Skift

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.

4 years ago

The SXSW Event App Tries to Set a New Standard in Conference Customization

The SXSW Event App Tries to Set a New Standard in Conference Customization

Greg Oates, Skift

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.

4 years ago