Articles tagged “South By Southwest”

So far, these flying meetings are mostly exclusive, invite-only affairs, where sought-after execs network with one another while trapped on a plane.

Austin may be best known for its music bona fides, but wellness is also becoming instrumental in bringing an eclectic mix of visitors to the Texas capital city. It must be something in the water ... or in the hills.

Is it tough to keep it cool and relevant? You bet. But the South by Southwest festival in Austin has found some secrets to packing 'em in every year. SXSW is one of the subjects in Skift’s recent sixth anniversary book, For the Long Haul, Lessons on Business Longevity, whose chapters we are excerpting for you here in the coming weeks.

In a super competitive market to attract high-tech talent, cities are promoting their overall livability and lifestyle attributes as much as their tech economies. At SXSW 2016, they accomplished that with expensive and experiential destination marketing strategies integrating local venues and global panels highlighting the future of business.

After years of talk and conjecture about event app customization and beacon technology, the 2016 SXSW GO app seems positioned to deliver on those expectations.