Articles tagged “sonesta”

Coronavirus

Expect a Hotel Dealmaking Deluge This Year

With the two-year anniversary of the pandemic just around the corner, hotel companies are going to be eager to buy and sell around the premise the travel industry is settling into a new normal.
Coronavirus

Sonesta Built a Hotel Empire During the Pandemic: Here's What's Missing

Sonesta is now a major hotel company with hundreds of franchised properties and an eye toward further growth. But the big hurdle is expanding its loyalty program. Marriott's takeover of Starwood showed the complexities of engineering loyalty across brands at a huge scale.