Sonesta didn't go far in looking for a new CEO. John Murray's current employer, Service Properties Trust, is the lodging trust that severed contracts with Marriott and IHG and used those hotels to fuel Sonesta's ascent during the pandemic.
With the two-year anniversary of the pandemic just around the corner, hotel companies are going to be eager to buy and sell around the premise the travel industry is settling into a new normal.
Data out of Asia shows just how bad border closures are hurting hotel business in major cities while it's business as usual on the investment transaction front.
Failed deals between a Boston real estate owner and Marriott and IHG as well as the Red Lion parent company acquisition gave Sonesta an early leg up in its growth ambition. Now comes the hard part: organic growth.
In Skift's top travel stories this week, we looked at changes in Air France-KLM's pricing strategies, Vrbo's attempt to woo disgruntled Airbnb hosts, Nashville's tourism strategy, and the Delta's reversal and the state of Georgia's new voter suppression law.
Sonesta is now a major hotel company with hundreds of franchised properties and an eye toward further growth. But the big hurdle is expanding its loyalty program. Marriott's takeover of Starwood showed the complexities of engineering loyalty across brands at a huge scale.
Service Properties Trust has to do what’s best for shareholders, and maybe that includes severing ties with Marriott and IHG. But don’t rule out a business traveler rebound, especially with a vaccine looking more likely in the new year.