Articles tagged “social media”

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

After the pandemic, many travelers seek a "maximalist," or more-is-more, aesthetic, immersing all their senses in a profusion of color, pattern, and texture. Designer Bill Bensley captures this look at a new Thai resort. Expect to see maximalism at more hotels.

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

The inaugural Build In Tulsa Techstars Accelerator has group travel, payments and even networking in its sights as it builds on the Black Wall Street legacy.

Fora Travel has the potential to give impetus to the evolving role of travel agents in an Instagram and TikTok era. It all sounds good in theory, but much depends on whether the agency can deliver on providing adequate training to its burgeoning ranks.