Articles tagged “sncf”

Rail operator SNCF also announced that it is has led a $113 million investment in BlaBlaCar as a new investor. Perhaps carpooling could prove to be a path to building a major travel brand.

Travel brands are particularly well-positioned for real-life ambient marketing that portray experiences better than a staid graphic ad.

SNCF is shutting down its rail-only sites to focus on its more comprehensive French Voyages brand, despite the company president’s concern that large search engines will knock out small operators.