French railway company opens booking site to offer way more than rail
Skift Take
SNCF is shutting down its rail-only sites to focus on its more comprehensive French Voyages brand, despite the company president’s concern that large search engines will knock out small operators.
The French state-owned rail company SNCF will start phasing out its Rail Europe brands on Thursday as it launches a pan-European website as part of what should be a simpler booking process for passengers wishing to travel across the continent.
While rail remains at the heart of the SNCF business, the extension of the French Voyages-sncf.com brand across Europe and the imminent launch of new apps and associated sites, underlines the
