Articles tagged “SkiftX Showcase: Hospitality”

Today’s marketing-savvy travelers know greenwashing when they see it. To help them make authentically sustainable choices, hotel brands need to champion and promote hotels in their portfolios that meet the highest international standards for sustainability initiatives.

After years of uncertainty and disruption, travelers are craving peace of mind, flexibility, and exclusive perks. By addressing these customer experience needs, the shared vacation ownership sector is building brand credibility, driving loyalty, and setting the stage for a new era of growth.

In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market.

Digital transformation requires more than investment in new tools and technologies. By keeping the human dimension of hospitality front and center, hotels can maintain flexibility and better address the unforeseen disruptions that are now commonplace.

It's time to discard everything you think you know about timeshares. Hilton Grand Vacations and Travel + Leisure Co joined Skift for a webinar dispelling the industry’s biggest myths and unpacking the appeal of modern shared vacation ownership.

No longer just a “nice to have,” ancillaries have become central to driving revenue for today’s airlines, hotels, cruises, and rail lines. But instead of adding more fees that travelers see as punitive — such as charging extra for carry-on bags — travel companies should focus on creating incredible add-on experiences that travelers are happy to pay for.

Implementing the jumble of tools and services needed to raise the bar on the guest experience can feel like untangling spaghetti. A unified platform centered on payments can not only streamline hospitality technology, it can also power data-driven insights that save time, improve operations, reinforce loyalty, and boost revenue.

Understanding the true value of loyalty in today’s hospitality landscape How smaller brands and hotel groups can ramp up sales, marketing, and distribution to compete with larger chains How joining…

Sustainability has become a priority for today’s travelers, not only for consumers but also for business-to-business hotel customers. To overcome fears of greenwashing, hospitality companies need to demonstrate they’re making authentic and measurable efforts toward responsible business practices.