SxiftX Showcase: Destinations

As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.

With diversity driving Houston’s dynamism on many fronts, the city is well positioned to attract both leisure and business travelers in the years ahead.