Articles tagged “skiftsocial”

Quality over quantity is the golden rule when it comes to airlines' social media. Emirates and Etihad have routes that reach far beyond those of its peers, but carriers that consistently listen to their customers build their social influence much faster.

At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.