Articles tagged “skiftsocial”

Media and PR

How 16 Middle Eastern Airlines’ Social Efforts Stack Up

Quality over quantity is the golden rule when it comes to airlines' social media. Emirates and Etihad have routes that reach far beyond those of its peers, but carriers that consistently listen to their customers build their social influence much faster.

How 16 Middle Eastern Airlines’ Social Efforts Stack Up

Airlines

Lufthansa’s #PilotDiary Campaign Offers a Peek Inside the Cockpit

At a time when many travel companies are scrambling to find their social media identities, Lufthansa is setting a powerful example of how to engage an audience and develop a distinct personality.

Lufthansa’s #PilotDiary Campaign Offers a Peek Inside the Cockpit

Airlines

How United’s social media engagement improved in just four months

Airlines’ social media accounts will become more sophisticated as their confidence and experience grows. United’s journey thus far is a glimpse at how social media has progressed from static status updates into an integrated service provider in a relatively short time.

Media and PR

SkiftSocial data dashboard: Adding Klout, search and social conversations

SkiftSocial data dashboard: Adding Klout, search and social conversations

Cruises

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Cruise lines’ usual stream of customer engagement involves surface level greetings, but laying the groundwork for quick responses is the first step in ensuring a performance more impressive than Carnival’s during a public crisis.

SkiftSocial Analysis: The ten most popular cruise brands on Facebook

Airlines

The secret to American Airlines’ customer service success on Twitter

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

The secret to American Airlines’ customer service success on Twitter