Without serving a real need of a large sector of the traveling population, it will be difficult to ever truly get many of these startups off the ground.
It's difficult to imagine a single kind of traveler that's underserved in today's market with so many niche services provided online. Despite that, new companies are launched every day to do just that.
It's better to be an early mover in an emerging trend than compete against a dozen or more established companies -- unless you can innovate on others' ideas and emerge with a far superior product.
There are hundreds of small platforms that offer an unprecedented way to travel in terms of making connections and saving on costs. However, most travelers don't have the time or flexibility to make these sites work there limited time off.
Startups that give consumers the ability to customize their experience, either through convenience or greater control, will succeed as the public's expectations for personalization and immediacy increase.
The ultimate goal of every trip is to enjoy oneself, which makes the ultimate purpose of these startups' point on -- even if it seems inconsequential at times.
The most innovation in travel today is concentrated in the sharing economy, fueling its growth in both sector and location and causing concern for sector giants.