Articles tagged “skift tech forum”

What do Amazon's Alexa, personalization, and the tech arms race have in common? They were common refrains overheard this week at our inaugural Skift Tech Forum in Silicon Valley.

There are limits to how much an airline like United knows about you and that is comforting to some travelers. But putting the data it does have to good use remains a challenge, although we see nothing controversial about wishing someone a happy birthday.

For all of the hype over its shopping spree of acquisitions in recent years, Expedia didn't have much to show for it compared to rival Booking Holdings. That's starting to change, and Expedia feels it's ready for a cloud-based future.

Smart hotel brands like AccorHotels know that the real threat isn't Airbnb or even their fellow hotel companies. It's the Googles, Tencents, Facebooks, Amazons, and Apples of the world.

Hyper-personalization may be all the rage, but so is respecting the customer's data. Hilton wants to be on the right side of that fine line.