Skift Live Coverage

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

In this video from Skift's Hospitality & Marketing Summit, we hear from CLC Lodging President Ron Rogers about how hotels can benefit from engaging with workers who travel for the essential projects that keep North America running — especially as traditional business travel continues a slow recovery.

The hotel industry is riding high on a summer surge of demand, but labor shortages and changing guest tastes mean this industry has to adapt fast as it looks to reignite revenue drivers beyond leisure travelers.

Hotel rooms and short-term rentals will sell themselves this summer as U.S. travelers rush to take long-delayed vacations. Bookings look strong enough through the fall for industry leaders to think the recovery is real and lasting.

The panic's over. Las Vegas' gigantic venues will soon be back selling things like concrete and computers at full capacity. Which is why MGM's CEO and president William Hornbuckle is looking further afield for the brand's next chapter.

Lifestyle hotels have become a popular place to unwind for many travelers, and hotel executives are determined to keep the coolness factors that made them an attraction. But growing pains remain, even when the pandemic goes away.

Hotel leaders can expect to juggle new roles as travel returns — namely, taking a more community-inclusive approach to management and incorporating lifestyle guest experiences on site.

For those hotel owners who managed to survive the pandemic by their wits or the U.S. paycheck protection program and need cash infusions, the investors are coming. The investors are coming.