Articles tagged “skift global forum”

Everyone loves some element of the travel experience, but turning that activity into a full-fledged business is a difficult task that requires stepping outside your passion to pass it on to others.

Effective destination marketing today demands a consistent high-quality content that highlights the diversity of a place while speaking directly to its most numerous visitors.

Thanks to all of you for helping us get to where we are, we'll continue to inform, delight and surprise all of you as we grow.

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

If Fred Reid, the founding CEO of Virgin America, is to be believed, then a radically new passenger experience would have more to do with employee attitudes and technology than seat pitch and armrests. Such a cultural revolution at legacy airlines is one big nut to crack.

Branding has to be about substance, not just spin, and that's a lesson many companies still need to learn.

Curation on a huge scale has to combine algorithms and human wisdom otherwise it will fall flat and fail.

If you're a startup and want to attend, understand, learn and get inspired about the future of travel, now's your chance!