Taylor Swift is a modern day Midas - everything she touches turns to gold. Fans can’t get enough of the Eras Tour, brought to cities around the world by one of the shrewdest business minds of a generation.
Remember the grand announcement of the “Chinese are coming” extravaganza in 2023? Turns out it was more of a slow dance than a stampede. Will 2024 finally be the year for the potential great return of the Chinese tourist?