Articles tagged “skift exclusive”

Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays.

Lebua Hotels & Resorts is out to prove it’s more than just the hotel from The Hangover Part II. The Bangkok-based brand is entering India, building a loyalty program tied to real experiences rather than points, and planning boutique cruises.

The core Tripadvisor brand, which has been profitable but shrinking, took the brunt of the layoffs.

Tripadvisor is feeling the heat from activist investor Starboard Value. The merging of Brand Tripadvisor and Viator's operations should enable Tripadvisor to wrangle some cost efficiencies.

So far Starboard Value hasn't publicly called for any leadership changes at Tripadvisor, but the activist investor's views aren't exactly a ringing endorsement.

Navan's landing of OpenAI, Perplexity and Anthropic as customers is a coup, and shows the company's offerings resonate in Silicon Valley. But Navan's revenue is also broad-based geographically.

By hosting travel services inside its app, Grab is positioning itself as a regional travel hub rather than just a ride-hailing platform.

Wyndham is monetizing the very concept of being a repeat hotel guest, while providing discounts on bookings with other travel suppliers. Expect the industry to watch this move closely.

Major chains tout hundreds of millions of members, but a new Skift metric reveals wild disparities in how they build their programs. Marriott, for instance, is in the middle of the rankings when measured by members per room.

Hilton is adding boutique hotels, connecting rooms, and smart TVs to adapt to travelers seeking unique properties, multigenerational trips and streaming entertainment.