Karnal city in Haryana may not be the first place that comes to mind when you think of Marriott or the Autograph Collection. But that, it turns out, is exactly the point.
The Best Western parent is betting it can rebuild a soft-brand portfolio, WorldHotels, which shrank during the pandemic, with a new upscale camping brand and by adding a portfolio of European independent hotels.
Hyatt isn’t just aiming to grow its brand presence in India, it wants to build a brand rooted in the country’s own identity. Now, will this come from building something from scratch, or buying into something that already exists?
Aven is embedding MCP into the core system for thousands of hotels. It’s an early signal of how the newly independent company plans to position its infrastructure for AI-driven discovery.
Prism may list in India, but it is evolving into an India-U.S. hospitality platform, using the extended-stay demand to support its next phase of international expansion.
S4BT has acquired HotelHub, bringing $5 billion in annual corporate hotel bookings into its network. The deal gives the group a much bigger role in how business travelers book hotels, without turning it into a traditional travel agency.
There are conflicting messages at Tripadvisor these days. Goldberg told employees that it "will take time" for its 3-month-old strategy revamp "to show up in the numbers." Meanwhile, activist investor Starboard Value argued "the time for incrementalism is over."
Japan doesn’t have too many tourists. It has too many tourists being sent to the same places. Until that changes, talks on solving overtourism will just remain recycled rhetoric.