Articles tagged “skift event intelligence”

What makes an offering stand out is proprietary data and operational depth that competitors can't copy.

Content alone will not get a hotel into AI search results. The underlying technical architecture must be in order first. That is a harder fix than rewriting a webpage, and most hotel brands have not started yet.

AI is rapidly becoming the new front door for hotel discovery, but most properties remain invisible in AI-generated recommendations. As travelers increasingly use AI early in trip planning, hotels must rethink commercial strategies, break down internal silos, and optimize for AI visibility or risk losing future demand.

When things go wrong with travel, AI agents are getting better than humans at making them right. ASAPP's case studies are evidence of the business upsides with increased cost savings and decreased errors.

If your distribution strategy still treats AI agents as a channel you can wait out, this debate argued the discoverability question is already live.

Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.

If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.

Profit per available room is what truly moves the needle, said these leaders from Marriott and Mandarin Oriental.

Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis.

Allianz Partners' Vinay Surana rejected the framing that dominated earlier sessions, namely that brands should fight to “own” the customer relationship.