Articles tagged “skift deep dives”

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Gen Z is poised to become the future of travel. So it's time to separate the hype from the reality. It's also time for hoteliers to level up their design and marketing games.

Sure, the world has missed Chinese tourists for far too long, but if you are a destination looking for that one elusive answer to what the new Chinese traveler will look like, we recommend you stop now.

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.