Articles tagged “skift data and AI summit 2026”

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.

If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.

Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel.